Adcounty Media IPO GMP Today: Price Band, Lot Size, Financials & Listing Estimate

IPO Quick Summary – Adcounty Media IPO GMP Today

• Adcounty Media Ltd is a digital marketing and ad-tech company offering performance-based advertising across platforms.
• The company is launching an SME IPO worth ₹50.69 crore, fully through fresh equity shares.
• Price Band: ₹80 to ₹85 per share, with a face value of ₹10.
• Lot Size: 1,600 shares; retail investment starts around ₹1.36 lakh.
• IPO Opens: 27 June 2025 | Closes: 1 July 2025
• Expected Listing Date: 4 July 2025 on the BSE SME platform.
• Estimated Listing Price: Close to ₹118, giving a possible gain of ~39%.
• The IPO is gaining traction due to its strong client list, digital sector growth, and latest GMP trends.
• High GMP indicates positive listing expectations among retail investors.

GMP Table – Adcounty Media IPO

🔔 Note (04 July 2025):

GMP continues to hold strong at ₹40 on listing day, reflecting consistent demand in the grey market. A solid 47% expected gain highlights bullish sentiment among investors. But always remember — GMP is unofficial and volatile, so rely on fundamentals before investing.

Company Info – Adcounty Media India Limited

Adcounty Media India Limited is a rapidly growing digital marketing and advertising technology company based in India. Founded in 2017, Adcounty Media specializes in providing comprehensive BrandTech and AdTech solutions to clients across various industries. Their offerings include programmatic advertising, search engine optimization (SEO), pay-per-click (PPC) campaigns, and performance marketing. The company’s integrated digital solutions help brands increase their online visibility, reach target audiences effectively, and maximize their advertising ROI.

India’s digital advertising industry is growing rapidly, fueled by increasing internet access and widespread smartphone use. Adcounty Media is well-placed to tap into this growth, providing advanced digital marketing solutions. The company works with well-known clients like Zepto and Policybazaar, showcasing its strong presence in the competitive AdTech market. Their emphasis on using data insights and innovative technology helps deliver effective and measurable advertising campaigns.

Adcounty Media operates using programmatic advertising and real-time bidding technologies, which allow precise targeting and better optimization of ad spends. This model helps clients get better returns by reaching the right audience at the right time. The company’s skills in mobile marketing, social media promotions, and app installation campaigns further boost its market standing, making it a strong competitor in the fast-evolving digital advertising sector.

Financially, the company has shown steady revenue growth, reflecting rising demand for digital marketing services in India. The upcoming SME IPO, set at a price band of ₹80 to ₹85 per share, aims to raise ₹50.69 crore through fresh equity issuance. Investors tracking the Adcounty Media IPO GMP Today are keen to see how the market values the company’s future potential, especially given the strong gray market interest.

The company’s robust technology infrastructure and expanding client base make it a promising player in the fast-evolving digital advertising space. Moreover, with the Indian digital ad market expected to grow rapidly in the coming years, Adcounty Media stands to gain from this trend.

In summary, Adcounty Media India Limited is a dynamic AdTech firm with a solid business model, notable clients, and promising growth prospects. The company’s IPO has attracted significant attention in the gray market IPO space, making it a popular choice among retail investors looking for opportunities in the digital marketing sector.

Financials – Adcounty Media India Limited

• Adcounty Media’s revenue grew significantly from ₹30.98 crore in 2022 to ₹53.56 crore in 2023, showing strong business expansion.
• In 2024, revenue was ₹42.66 crore, reflecting market fluctuations but maintaining a solid performance.
• Investors tracking Adcounty Media IPO see this revenue trend as a positive sign of the company’s growth potential and market position in the digital advertising space.

Profit – Adcounty Media India Limited

• Adcounty Media’s profit increased significantly from ₹2.00 crore in 2022 to ₹7.63 crore in 2023, showing improved profitability.
• In 2024, profit further rose to ₹8.28 crore, reflecting the company’s efficient operations and strong business model.
• The steady profit growth is encouraging for investors following the Adcounty Media IPO GMP Today and indicates positive future prospects.

Total Assets – Adcounty Media India Limited

• Adcounty Media’s total assets increased steadily from ₹18.65 crore in 2022 to ₹26.84 crore in 2023, showing strong asset growth.
• In 2024, total assets further rose to ₹29.51 crore, indicating the company’s expanding financial strength.
• Investors tracking the Adcounty Media IPO can view this asset growth as a positive indicator of the company’s stability and growth potential.

Listing Expectations – Adcounty Media IPO

Investors following the Adcounty Media IPO Today are closely watching the gray market premium as a strong indicator of the company’s listing performance. Currently, the GMP stands around ₹33, which suggests that the expected listing price could be nearly ₹118 to ₹119, significantly higher than the IPO’s upper price band of ₹85. This reflects positive market sentiment and healthy demand among retail investors and traders in the gray market IPO space.

The gray market premium is often considered a reliable early signal for listing gains, helping investors estimate the potential profit on listing day. For Adcounty Media, the current GMP indicates confidence in the company’s digital advertising business model, strong client base, and growth prospects. Investors looking at this IPO are optimistic about quick listing gains and are actively tracking the latest GMP trends to time their investments better.

However, it’s important to remember that GMP can fluctuate due to market dynamics and is not an official price. While a high GMP generally points to a positive listing, investors should also evaluate the company’s financials, sector risks, and broader market conditions before applying.

In summary, the Adcounty Media IPO and its growing gray market premium signal a strong chance of listing above the issue price. The expected listing price based on current GMP trends offers attractive upside potential, making this IPO a popular choice among retail investors seeking short-term gains and exposure to the fast-growing digital advertising sector.

Keeping track of gray market movements and IPO GMP updates is crucial for making informed decisions on this promising IPO.

Risk Factors – Adcounty Media IPO

Investing in the Adcounty Media IPO comes with certain IPO risk factors that investors should carefully consider before applying. While the company operates in the growing digital advertising sector, market volatility and competition remain significant challenges. The fast-evolving nature of digital marketing means that Adcounty Media must continuously innovate to stay ahead, or risk losing clients to competitors.

Another risk is related to market conditions. Economic slowdowns, regulatory changes, or shifts in advertising budgets can impact the company’s revenue growth and profitability. The SME IPO segment also tends to be more volatile, and investors should be prepared for price fluctuations after listing.

There is also the general risk associated with gray market premiums. While a high Adcounty Media IPO reflects strong demand, it is an unofficial indicator and can be volatile. Relying solely on GMP without assessing company fundamentals could lead to misguided investment decisions.

Lastly, liquidity in the SME IPO segment can be limited, which may affect the ease of buying or selling shares post-listing.

Overall, while the Adcounty Media IPO presents exciting growth opportunities, investors must weigh these risks carefully and conduct thorough research before investing.

FAQs – Adcounty Media IPO